Globally, the average inbox placement rate stood at 80 percent - in Europe - in 2025.
📈 2025 Snapshot
- Inbox placement: ~80 % globally (Europe ~89 %, Yahoo/Microsoft tougher at ~75 %)
- Daily email traffic: ~380 billion valid + ~180 billion spam = ~560 billion total
- DMARC enforcement: ~24 % of domains have p=quarantine or reject
The
inbox placement rate measures how many messages arrive in your subscribers’ inboxes — and not in spam folders or otherwise undelivered by the mailbox provider.
How about
deliverability: deliverability only tells which percentage of your sent out email did not bounce and was accepted by a mailbox provider (not necessarily delivered into an inbox).
sources: Validity, Growthscribe, Redsift